Recently Starbucks introduced an instant coffee product that will provide more ways for customers to enjoy their coffee. So I went to a nearby Starbucks store to get some of the VIA Ready Brew Instant Coffee samples and they were giving out ready brew Colombia Coffee and ready brew Italian Roast coffee. I think the idea of instant coffee is pretty good, but is it really going to help the company to earn more money by providing more opportunities for customers to enjoy their rich and smooth coffee?

Anyway, I tried out the VIA ready brew Medium Colombia coffee. When I opened up the package, there’s a very strong fresh coffee aroma coming out of the package. The coffee was really dark and smooth. I was very excited and couldn’t wait to taste the coffee. When I sip the first taste, it’s really bitter and the coffee was mixed up really well by using their micro grinding method. It was little too bitter for me and I do not know how much water I should add or what size of the cup I should use. So, I added milk, sugar and peanut butter Skippy. Call me crazy, but with Skippy added to the coffee gives you a whole new different taste and it was a lot better than the pumpkin flavor. The reason I added Skippy into the coffee was that I wanted to try something different and it turns out to be great.

For consumers to save a little money, since a 3-pack VIA will sell for $2.95, why not just buy the package and get a cup and water from the store. The down side of this instant coffee would be the need for People to access hot water and a cup all the time. I think it would be better if those VIA instant coffee were packaged like those small juice box because people do not need to look for water or cup all the time and you can bring them where ever you go.

Information

Price:  Sample

Size:  Medium

Flavor:  VIA Ready Brew Colombia Instant Coffee

Smell: Fresh Coffee Aroma

Nutrition:   Calories

Where: Your local Starbucks store.

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