Starbucks VIA Ready Brew Instant Coffee


Recently Starbucks introduced an instant coffee product that will provide more ways for customers to enjoy their coffee. So I went to a nearby Starbucks store to get some of the VIA Ready Brew Instant Coffee samples and they were giving out ready brew Colombia Coffee and ready brew Italian Roast coffee. I think the idea of instant coffee is pretty good, but is it really going to help the company to earn more money by providing more opportunities for customers to enjoy their rich and smooth coffee?


Anyway, I tried out the VIA ready brew Medium Colombia coffee. When I opened up the package, there’s a very strong fresh coffee aroma coming out of the package. The coffee was really dark and smooth. I was very excited and couldn’t wait to taste the coffee. When I sip the first taste, it’s really bitter and the coffee was mixed up really well by using their micro grinding method. It was little too bitter for me and I do not know how much water I should add or what size of the cup I should use. So, I added milk, sugar and peanut butter Skippy. Call me crazy, but with Skippy added to the coffee gives you a whole new different taste and it was a lot better than the pumpkin flavor. The reason I added Skippy into the coffee was that I wanted to try something different and it turns out to be great.


For consumers to save a little money, since a 3-pack VIA will sell for $2.95, why not just buy the package and get a cup and water from the store. The down side of this instant coffee would be the need for People to access hot water and a cup all the time. I think it would be better if those VIA instant coffee were packaged like those small juice box because people do not need to look for water or cup all the time and you can bring them where ever you go. I think it would be better if they provide some healthy coffee beverages.



Price:  Sample

Size:  Medium

Flavor:  VIA Ready Brew Colombia Instant Coffee

Aroma: Fresh Coffee Aroma

Calorie: Unknown

Where to buy: local Starbucks store.


  • jessica

    i work for starbucks and i’m glad you like our instant coffee


  • Scully

    I’ve actually found you can slip Starbuck’s Via Instant Brew into just about anything for a quick and cheap coffee treat, doesn’t even have to be hot!

    I work out a lot and have a high demand physical job so I drink a TON of protein drinks and I’ve found that a little Via packet turns a sometimes bland work out shake into a healthy and light frappuchino. My work also has me traveling quite a bit and one of my grab and go go-to’s is Boost’s High Protein Chocolate drink. If I am in a rush in the morning, no time to wait in the extraordinarily long line at the hotel’s Starbucks, I can dump the Columbia roast straight into the bottle and shake it up while I’m on my way out (or waiting for the truck we’re supposed to unload to show up!) The immediate caffeine effect isn’t as noticeable as say a fresh hot espresso, but I do find myself with a bit perked up feeling that lasts all morning, even if it is just from the delightful and refreshing flavour.

    As for your peanut butter and coffee combo, it isn’t crazy at all! One of my favourite treat smoothies is chocolate, peanut butter, banana, and coffee! Just pop the Via and everything else into a blender and ta’da! Or for an extra indulgent treat, sprinkle Via on chocolate and peanut butter ice cream (or whatever else may tickle your fancy), and enjoy. Chocolate and peanut butter have gotten along fabulously and the bolder coffee notes are almost twins with richer cocoa. It would only make perfect sense for coffee to step into a peanut butter combo and give chocolate the night off.

    Though you inspire me to take it a step further, maybe experiment with peanut butter and Via cookies! I find you can use Via in just about any recipe in place of coffee and save yourself the tedious mucking about with brewing and cooling and clean up. I find it even gives a more prominent coffee flavour in recipes where it is often lost among the others.

    Happy brewing!



    Hi Scully,

    Thank you for these wonderful information and I will try out some of your suggestions for sure.



    Hi there mate! I decided I should slide in a short comment given that I have put in the better part of the past half an hour perusing through your blog posts. I am really liking what you’ve got going on here with your web log and I hope you stick with your writing. Well that’s all I’ve got to say! Cheers again and good to ‘meet’ you 🙂



    Happy 4th of July! I’m glad that you like my blog and thank you for your kindly words. Nice to “Meet” you too!


Leave a Comment