Starbucks VIA Ready Brew French Roast Instant Coffee


Another new VIA Ready Brew instant coffee from Starbucks! Two days ago, Starbucks introduced their new VIA Ready Brew instant coffee French Roast to the public and it is available for Starbucks stores in the U.S.A and Canada. So far Starbucks VIA Ready Brew product line has come up with various flavors: Vanilla, Caramel, Cinnamon, Mocha, Colombia, Iced, Italian Roast, Decaf Italian Roast, and Christmas Blend. Now, it’s the French Roast extra bold instant coffee. According to Starbucks, French Roast is their best selling coffee and they want customers to enjoy it in anywhere, anytime. The package comes with 12 single served packets and the packet size seems smaller.

Starbucks VIA French Roast

The package design is unique, simple and very attractive. Also, it does look like a high premium coffee and upon tearing off the single-serve packet, there’s a heavy smoky aroma of coffee coming out. The coffee inside the packets is very well grinded and looks like black sugar. Since the package contains six Starbucks VIA recipes, I used their Starbucks VIA with Hot Milk recipe to test out the French Roast. The coffee actually tasted very strong with out adding any sweeteners because of the so called extra bold and smoky flavor. After adding 1 tsp of your every day cooking sugar to the coffee, it still didn’t decrease the strong flavor. As result, it created a bitter and sweet taste with milk and it’s pretty smooth to drink. Even thought the recipe didn’t say how many tsp of sugar you should add, but I think at least 2 tsp is necessary. The aftertaste was all smoky!

Starbucks VIA French Roast“Starbucks VIA® Ready Brew French Roast, a special blend of intense, smoky flavors, is made using 100 percent high-quality arabica beans that deliver the flavor expected from a cup of Starbucks® coffee. Starbucks VIA® French Roast is a convenient and easy option for a fresh-brewed cup of Starbucks® coffee at home or on-the-go. Starbucks VIA® French Roast is pre-portioned into single-serve packets – just add hot water. The suggested retail price is $9.95 (U.S.) and $11.95 (CAN) for a 12-pack, making a great cup of Starbucks® coffee available for less than $1 each.”

Starbucks VIA French Roast

Comparing to the previous VIA Ready Brew instant coffees that I’ve tried from Starbucks, I still think the Vanilla instant coffee is the best.


Price:  $9.95 for 12 packets

Size:  1.4 OZ (39.6g) — 12 Packets

Flavor:  French Roast

Aroma:  Dark Smoky Coffee

Calories:  Coffee

Where to buy:  local Starbucks Store

Website: Starbucks Facebook Twitter

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