New Gevalia Kaffe Traditional Roast Ground Coffee from Kraft Foods
Few days ago, I received a sample of premium Swedish coffee called Gevalia Traditional Roast Ground Coffee from Kraft Foods for review. This new Swedish coffee from Kraft is available in U.S. retail stores right now. According to Gevalia, “Since 1853, Gevalia has upheld the uncompromising standards put forth by our founder, Victor Theodor Engwall. Opening his business in the small seaside town of Gävle, Sweden, Engwall aspired to import nothing less than the world’s finest beans. Coffee aficionados soon learned that if you wanted good coffee, you bought it from Victor. Business grew quickly, and Gevalia became the official coffee purveyor to the Royal Court of Sweden.” By the way, the ingredient for this sample is 100% Arabica coffee.
The aroma for this traditional roasted ground coffee coming out from the package smelled a bit dryer than other medium roasted ground coffee when you open it for the first time. Also, the aroma wasn’t overly strong compared to other as well and you could tell the coffee inside the package was well grinded by just looking at how detail it comes down to. As for the color, it wasn’t as dark as you would have expected. It’s close to the light brown color rather than the usual deep brown color.
As for the taste, I followed instruction on the package, “To brew a delicious GEVALIA cup at home, we recommend 1 slightly rounded tablespoon of ground coffee for each 6fl oz cup of cold, filtered water.” So, I added 4 rounded tablespoon of ground coffee with 24 fl oz of water. The aroma smelled lighter after it was brewed because of the water, but it’s still strong enough sense and it smelled better after it’s brewed. The only one thing I noticed about the texture was that there’s a thin oily layer on the top of the drink surface. For the first couple sips you couldn’t really tell the difference compared to other roasted ground coffee. As you kept on sipping, you will notice that the coffee taste wasn’t bitter and it was smooth like having a tea drink. After having one or two more cups, even though the taste stayed the same which was a surprise and it was pleasure to drink as well because of its richer coffee flavor. The aftertaste was same as other roast ground coffee drinks.
Overall, I like the taste of this Gevalia Kaffe traditional roast ground coffee because of its smooth, rich and non-bitter taste. However, it all comes down to your personal preference. Some people like richer and natural coffee flavors while others like strong and heavy coffee taste. By the way, the Bodum 8 cup French press Brazil coffee maker that I used to brew this coffee was not good at all and it might have changed the result a bit. I’m thinking to return it. Anyway, thanks for sending this Gevalia Kaffe traditional roast ground coffee sample Kraft Foods!
Size: Net WT 12 0z (340g)
Where to buy: Amazon, Target and other Retail stores