Coca-Cola Limited Edition Arctic Home Red Can
Couple months ago, Coca-Cola teamed up with World Wildlife Fund (WWF) and launched an “Arctic Home” campaign to raise funds for polar bears and its habitats. For the first time in 125 years, Coca-Cola switched their iconic color from red to white. Guess what, after one month of releasing the limited edition white can with polar bears, consumers were confused with the Diet Coke can and they complained that the taste was different as well. As result, Coca-Cola decided to halt the production of white cans and they will remain on the store shelves until supplies last. So, Coca-Cola switched back to their original color just in time for the holidays. The red cans are also limited edition and it still supports the campaign to protect polar bear’s arctic home. My question is how could you get confused with the Diet Coke can?
Arctic Home Red Can
Arctic Home White Can